ENVIRONMENTAL CAMPAIGN VIDEO
BACKGROUND
The ‘Environmental Campaign Video’ aims to raise awareness of an issue through an environmental lens or perspective, promote certain values, and /or inspire positive action through video. The story of a video campaign can be modified with the aim of sending a message that can be clearly understood by the audience.Â
Note: Video content, including music, must comply with copyright rules. We encourage participants to include references, acknowledgments or footnotes in their submission.
WHO CAN PARTICIPATE?
HOW TO JOIN?
STEP 1
STEP 2
STEP 3
HOW TO WIN?
FORMAT & STRUCTURE
You can only submit one (1) video.
The video work must be submitted in a file format compatible with YouTube (FLV, MOV, AVI, 3GPP, MPEG4, WebM, MPEGS, and WMV) and must not exceed 3 minutes (excluding the roll of credit).
Video graphic work must have a title that is no more than 140 characters.
The description and caption of the video should link the video with the environmental topic and/or provide a solution to the environmental issues presented in the video.
Video graphic works must be produced in technical and artistic manner. This includes composition, lighting, color, sharpness, and subject.
It is recommended that you include an introduction and a cover, as well as employ a promotional campaign or public service announcement style (PSA).
Honest & Fair Reporting
Scientific facts, statistics, and information need to be supported by credible sources.
The source used in the video and the video description should be stated in the credit roll at the end of the video or a bibliographic reference in APA @ MLA format.
It is recommended that 70 percent of the video work consists of photographs, video recordings and audio produced by the participants themselves. If additional images (photographs, illustrations, diagrams, etc.), additional video recordings or additional audio are used, the original author/source must be stated in the video.
Constructive & Holistic Perspective
Video graphic works should address the aspects of historical, economic, social, and/or political implications in the topics chosen for the participant’s project through an environmental perspective.
Video and captions used must show the connection between local and global events, issues, and/or phenomenon.
The video work should identify relevant and workable solutions to the environmental issues presented in the video OR raise awareness of environmental issues, promote specific lifestyles and/or positive actions.
Authenticity & Autonomy
The video taken by the participants themselves are of genuine and unique subjects and/or scopes. Participants picked challenging topics or described them in various ways.
Participants create video graphic works in a creative manner.
Participants conducted fieldwork and research on specific topics outside of the campus grounds.
Dissemination and Participation in Workshops
Participants are required to share their work through a minimum of three (3) different channels. A total of 5 points can be awarded for the dissemination of works through the following channels:
Personal Sphere = 1 point
Campus Community = 1 point
National Media (newspaper, TV, Radio) = 1 point
5 different YRE workshops = 1 point
International Media Channel = 1 point
Proof of dissemination should be included with photos/screenshots.